The "DENSAN Association" was established in 1975 to promote Traditional Craft Industries in Japan, in affiliation with the Government Ministry of Economy, Trade and Industry (METI), and operates a flagship store in Aoyama, in the centre of Tokyo.
Based on a Japanese Government programme to foster designated traditional crafts, until today (2017), METI has officially designated 225 product groups as Traditional Japanese Craft products selected from over thousands of traditional craft product groups in Japan. The DENSAN Association also actively promotes Japanese Handicrafts on a global scale and contributes to their market expansion.
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